Fans around the world purchase tickets paying high transaction costs to banks for currency exchange. Additionally, dubious secondary market platforms enable fraud and fake ticket distribution because compliance mechanisms fail along the value chain. This leads to a loss of trust. Furthermore, clubs try to offer a personalized fan experience but are not able to identify their fans’ preferences due to missing data tracking. Yet fan bases are heterogenous in age, preferences, level of technology adoption and social media presence: digital natives appreciate an increased digital club experience while older fans show a higher sensitivity towards data privacy.
Moreover, global sponsoring partners enter the ecosystem with their vast reach but have to go through marketing agencies by paying them high fees and a premium for brokering the deals. Local sponsoring partners are excluded as there are no small-scale deals available these days.
What if technology could regulate the ticket market? How can cashless payment solutions provide fans and sponsors with access to the entire sports club’s ecosystem? What if consumption and payments could be linked directly? What if partnership deals could be closed directly with the club? What if smaller scale amateur clubs could refinance themselves with such sponsorship deals?
To overcome these challenges, new ways are required to create ticketing platforms that help to reduce empty seats and support the digital distribution of tickets in a secure and transparent way. Also, we need to create a marketplace for small-scale deals, which enables fair market pricing. Finally, we need a cashless payment solution that helps fans, clubs and event organizers to reduce transaction costs.
We hope you are ready to hack the future of sports with us. We need a lot of bright minds and able hands to make it happen!
